Prime time is when to advertise for men and sometimes women

Steve Craigs passage of "Men's Men and Women's Women" describes how advertisment ads and commercials attempt to lure the audience at a specific time of day. The evening hours of Prime Time is considered a good time to reach men and women who work away from home, but since large numbers of men are also in the audience, it could also be a good time to advertise products with wider target audiences. (Craig pg.162) As stated in the passage, men outnumber women for audience throughtout sport seasons such as football season, or basebakk season, therefore making it better to advertise products targeting men.