Sex, Lies, and Advertising

In the article by Gloria Steinem “Sex, Lies, and Advertising“, she talks a lot about the advertising industry. She asked people and watched people and found out that people really do are about what they are reading. People don’t understand how much advertising has an effect on us the consumers. I chose the sentence that explains how Gloria found out about how much advertising effects us. “After almost four years of listening to responses and watching the ripples spread out from this pebble cast upon the waters, I can tell you that, yes readers do care; and no, most of them were not aware of advertisers control over the words and images around it.” (Steinem 184)

Sex, Lies, and Advertising

Gloria Steinem has a really good outlook on ad's in magazines. She feels that ads take over most of the magazines that are published. This has even been occurring for many years. She uses the magazine Ms. as an example in her reading. I picked this paragraph to represent an important idea of how theirs more ad's then articles, essays, fiction, and poetry that should be in the magazine rather then all these advertisements. It also explains how the readers were angry and relieved at what the magazine was producing and showing their customers on what they should be reading. "Their dominant themes were anger and relief: relief because those vast uncritical oceans of food/fashion/beauty articles in other woman's magazines weren't necessarily what women wanted after all, and also relief because Ms. wasn't going to take ads anymore, even those that were accompanied by fewer editorial demands, anger because consumer information, diverse articles, essays, fiction, and poetry could have used the space instead of all these oceans of articles about ad categories that had taken up most of women's magazines for years.(SOL. Gloria Steinem. Sex, Lies, And advertising.185.)

Sex, Lies, and Advertising

"I could imagine the whole chain of women-Lauren Hutton, preferring to be in the africa that is her passion; the ad executive who signed the letter, only doing her job; the millions of women readers who would see the resulting artificial images; all of us missing sources of information, insight, creativity, humor, anger, investigation, poetry, confession, outrage, learning, and perhaps most important, a sense of connection to each other; and a gloriously diverse world being flattened by a velvet steamroller."(Steinem pg. 202) This paragraph basically tells everything about gloria's views on the editorial scams these writers do for magazines and the next generation needs to be honest and actually do somthing about this because men and women all over want this to stop.

Sex Lies and Advertising

The article "Sex Lies and Advertising" by Gloria Steinmen talks about the publishing industry. Basically advertisers are lying to the people, by transforming the image of things. Gloria decided to write an article in hopes to change the system. She wants the next generation running clean honest media. Gloria focuses mostly on womens magazines. She recieved responses from numerous groups of people for example writers, editors, executives, teachers of journalism, communications, and advertising. I chose the paragraph "Other penalties are increasing. As older readers will remember, women's magazines used to be a place where new young poets and short story writers could be published. Now, that's very rare. It isn't that advertisers of women's products dislike poetry or fiction, it's just that they pay to be adjacent to articles and features more directly compatible with their products." I think she makes a good point, and that our media is mostly lies to get our attention. I would rather see the next generation publish some honest real information for the media. Somehow i feel it will be very difficult, because it's already out there, and people are used to reading all the garbage.

Men's men and women's women.

I chose Men's Mens and women's women. The passage i have selected I feel summarizes the important idea of advetisers that push a product as far as showing the customer their fantasies in the advertisement of a product. '" This commercial potrays the womans's man. He's good looking, sensitive, romantic, and he appreciates her. What's more , they are alone in an exotic location where he procedes to seduce her."(SOL, " Mens Men and women's women. Steve Craig. 171.).

Blog #7- Gloria Steinem's "Sex, Lies, and Advertising"

Gloria Steinem's reading "Sex, Lies, and Advertising" is a long passage that talks about how Gloria describe different ways advertisers (advertsing) can lie to people, mentions the Ms. company, magazines for women, different industries/newpapers/ads, costs/perecentages, the way we "use" products (things), and our sexuality/looks/sex. This passage as she mentioned was mostly for women, how they feel about the products they buy, and/or about advertising.
The passage/section I chose to pick that summarizes/states an important idea is "Cheered on by early support from Volkswagen and one or two other car companies, we finally scrape together time and money to put on a major reception in Detroit. U.S. carmakers firmly believe that women choose the upholstery color, not the car, but we are armed with statistics and reader mail to prove the contrary: A car is an important purchase for women, one that is such a symbol of mobility and freedom that many women will spend a greater percentage of income for a car than will counterpart men."
The authors means that everyone need some automoblie or transportation to go around places/travel. I semi-agree with that passage that women chooses which color she wants the equipment furniture to be, not the car itself, and how, in Detroit, they put together time and money as important factors. A car is a symbol of transportation/movement including freedom, where poeple can travel anywhere they want to go, get out of the house, and enjoy life. She says that "Many women will enjoy a greater percentage of income for a car than will counterpart (similar, equal, matching part, equivalent) men" (Gloria steinem PG 189). Women will pay more, pay more money as a result of using the car a lot of times, and use the car more. Volkswagen is wonderful automobile that many people have as an transporation. Women love going out, to enjoy life, and drive.
I felt this section did summarized or stated an important idea. Also, this passage summarizes what she was trying to say about automobiles being important in life and how it is a symbol of mobility and freedom.

Prime time is when to advertise for men and sometimes women

Steve Craigs passage of "Men's Men and Women's Women" describes how advertisment ads and commercials attempt to lure the audience at a specific time of day. The evening hours of Prime Time is considered a good time to reach men and women who work away from home, but since large numbers of men are also in the audience, it could also be a good time to advertise products with wider target audiences. (Craig pg.162) As stated in the passage, men outnumber women for audience throughtout sport seasons such as football season, or basebakk season, therefore making it better to advertise products targeting men.