Thursday, March 1, 2007

Blog #7- Gloria Steinem's "Sex, Lies, and Advertising"

Gloria Steinem's reading "Sex, Lies, and Advertising" is a long passage that talks about how Gloria describe different ways advertisers (advertsing) can lie to people, mentions the Ms. company, magazines for women, different industries/newpapers/ads, costs/perecentages, the way we "use" products (things), and our sexuality/looks/sex. This passage as she mentioned was mostly for women, how they feel about the products they buy, and/or about advertising.
The passage/section I chose to pick that summarizes/states an important idea is "Cheered on by early support from Volkswagen and one or two other car companies, we finally scrape together time and money to put on a major reception in Detroit. U.S. carmakers firmly believe that women choose the upholstery color, not the car, but we are armed with statistics and reader mail to prove the contrary: A car is an important purchase for women, one that is such a symbol of mobility and freedom that many women will spend a greater percentage of income for a car than will counterpart men."
The authors means that everyone need some automoblie or transportation to go around places/travel. I semi-agree with that passage that women chooses which color she wants the equipment furniture to be, not the car itself, and how, in Detroit, they put together time and money as important factors. A car is a symbol of transportation/movement including freedom, where poeple can travel anywhere they want to go, get out of the house, and enjoy life. She says that "Many women will enjoy a greater percentage of income for a car than will counterpart (similar, equal, matching part, equivalent) men" (Gloria steinem PG 189). Women will pay more, pay more money as a result of using the car a lot of times, and use the car more. Volkswagen is wonderful automobile that many people have as an transporation. Women love going out, to enjoy life, and drive.
I felt this section did summarized or stated an important idea. Also, this passage summarizes what she was trying to say about automobiles being important in life and how it is a symbol of mobility and freedom.

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