Tuesday, March 6, 2007

"Sex,Lies and Advertising" By: Gloria Steinem

" Their dominant themes were anger and relief: relief because those vast uncritical oceans of food/fashion/beauty articles in other women's magazines were not what women wanted after all, and also relief because Ms. wasn't going to take ads anymore, even those thatwere accompanied by fewer editorial demands and : anger because consumer infromation, diverse articles, essays, fiction, and poetry could have used the space instead of all those oceans of articles about ad categories that had taken up the most of women's magazines for years..."

The passage I have chosen from this essay is important because it shows the response to changes made in Ms. magazine. The female readers of Ms. were happy that advertisements and articles about how to apply your make-up were removed from the magazine. apparently many of the women felt that the magazine's new contents were much more gratifying and enjoyable. It shows that Gloria Steinmen had been correct when she surmised that her readers do prefer poem's to cigarette ads and diverse articles instead of articles on what color is popular this season.

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