Post Blog # 6

The reading I chose to do this time was Steven Craig's "Men's Men and Women's Women." The section I chose to pick was on page 163. "Gendered commercials, like gendered programs, are designed to give pleasure to the target audience, since it is the association of the product with a pleasurable experience that forms the basis for much American television advertsing. Yet patriarchy conditions males and females to seek their pleasure differently. Advertisers therefore portray different images to men and women in order to exploit the different deep-seated motivations and anxieties connected to gender identity." (page 163). The reason I chose this specific passage/section because it talks about commercials and how it effects men and women. Gendered programs are designed to attract the audiences and making them show pleasure/happiness. Images affect the way people think and how it appeal to them. I believe this passage does summarize/states an important idea. SOme advertisers show images that can harm or make a person feel nervous; make them feel that it is closely related to their identity. The authors states that "Variations in how men and women are portrayed are especially apparent when comparing weekend and daytime commercials, since ads durnig these day parts almost completely focus on a target audience of men or women respectively." (citation- page 163 last sentence in the last paragraph). I feellthat those types of commercials do change the way we feel and how we look. The thesis of this passage may be "Gendered commercials effect women and men identities in many ways, making them want to be attracted to those commercials; whereas advertisers show different images to both men and women that could possible effectour mental health (how we feel- nervous, have motivations, etc)."