Steve Craig / Men's Men and Women's Women.

The passage that I took was from Steve Craig named, Men's Men and Women's Women. While I was reading it I noticed that all of the television advertiser's have to be well aware about the time that they have show their commercial to the audience and to whom they are showing it to. that is why I chose this passage "Prime time (the evening hours) is considered a good time to reach women who work away from home, but since large numbers of men are also in the audience, it can also be good time to advertise products with wider target audiences. Weekend sports periods(and, in season, "Monday Night Football") are the only time of the week when men outnumber women in the television audience, and therefore, become the optimum time for advertising products and services aimed at men" (162) I choose this one because it demonstrates who they have to now everything about how to put an ad on television, when and where. And it is because of that the products are more easily sold. Maybe.