What We Are to Advertisers Blog 5

"Since different products have different meanings to different audience segmentation studies are crucial. although agencies have their own systems for naming these groups and their lifestyles, the current supplier of much raw data about them is a not profit organization, the support Research Institute(SGI)"(Twithchell, James 204) I believe that this passage is important because it makes the reader understand that even though their are many companies trying explore what the people want to buy and they have to sell. Their is this organization that takes care of the meaning of the product it self and the way the people is going to use it.