Induce you to consume

Many websites induce the consumer. I chose Macy's because it has a large variety of categories and products to choose from. These categories go from bed and bath, to jewelry, and beauty. Each item you click on shows a detailed summary about the product in an alluring way that makes the consumer want to buy. Sales and coupons you can use online is a plus because it catches the eye of a consumer. Anyone who see's a sale has to be the least bit interested to look at what is being offered. Many sites also provide free shipping with an order over a certain price. We feel, as the consumer, this is a great offer, because it is. Anything these companys can offer us, makes us interested. This is how Macy's "moves" the consumer through the website.